Website Usability Testing is a technique to evaluate the effectiveness of a website design by testing it with real end users.
As designers or website owners we can often be too close to a project and too familiar with how a site functions to identify potential usability issues. By observing real users (ideally from a site’s target audience) performing common site tasks we can quickly identify areas of friction or confusion within a design and resolve them. Usability Testing can also be combined with Emotional Response and Recall tests to build up a wider user experience picture. (more…)