Bairstow Eves Magazine

The magazine needed to feel at one with Bairstow Eves’ brand, but we were given some freedom to step outside the standard corporate guidelines to achieve a style with greater visual depth.

We initially developed two potential style directions, which were presented as Style Tiles accompanied by some full page concepts covering both editorial content and property listings. The Style Tile element presents some of the core components of the design, such as headings, copy styles and photo treatments and then the concepts show how these elements combine to create a complete page layout. The aim is to show you some of the underpinnings of each design and create a good sense of the overall feel of each direction.

Ultimately we settle on a style which combined clean lines and sharp sans-serif fonts for a fresh, contemporary feel.

Great content is the heart of any successful magazine and so an important part of our job as designers is to help our clients craft effective written copy.

Through the publication’s original editorial Bairstow Eves hoped to help their readers make more informed property market decisions and re-enforce the perception of Bairstow Eves as trusted experts within the field. The magazine would also be an important vehicle for promoting a selection of your latest property inventory and services from the broader Countrywide Group such as Conveyancing, Surveying, Financial Services.

We worked closely with the in-house marketing team to establish a coherent content strategy. By establishing the key goals and target audience up front we were able to ensure that everything created was carefully crafted to inform, engage and promote.