Cornerstone42

As a new business entering a very competitive market we knew creating an impactful design that could stand out from the competition would be key to the websites success. Crucially it needed to clearly convey what makes Cornerstone42 different and communicate it in a way that would be compelling and memorable.

The website needed to engage two key audiences, candidates and employers. By thinking about the distinct needs of these users right from the start we were able develop content and shape a design that would really speak to each.

We created user personas for representative users within each group to have as reference throughout the design and development process. These proved invaluable in helping to focus our ideas for the messaging and structure for key pages.