Aero & Lifestyle

Email marketing played an important part in building awareness about Aero & Lifestyle and remains one of the the primary drivers of traffic to the site. At the start of the project we developed a set of flexible, mobile-responsive email templates that the Aero & Lifestyle team could use in their day-to-day marketing efforts and a series of automated emails to do things like welcome new subscribers and encourage existing ones to share additional information about their shopping interests.

Following a successful launch we began work on a second phase of development for the website that would introduce an e-commerce element, allowing visitors to buy anything featured in the site directly for Aero & Lifestyle or one of their partners. With the shop we also introduced improved options for browsing the collection and an improved presentation of the individual product information.

This iterative approach to development allowed us to take the early learnings from the first few months into the later phases, providing the flexibility to amplify those elements that were working well and refine any that could perform better.

Understanding how a website is being used is invaluable for helping to make decisions about its future development, whether that’s functionality or content. This is particularly true when the impact of your optimisations can be measured in terms of sales.

A tight integration between the e-commerce and email marketing aspects of the Aero & Lifestyle website not only helps build up a comprehensive picture of how the site is being used, but also to automate elements such as abandoned cart follow-ups and tailored email content based on a customer’s purchasing history (and that of others with the same purchasing patterns).