AvBuyer

AvBuyer’s website had evolved over 10 years and already offered the most mature functionality and deepest content archive of the leading players in the market, so our brief was to look forward to the next 10 years and help lay new foundations that would allow AvBuyer to continue to go from strength to strength. This is exactly the kind of challenge we enjoy.

Starting each week with a co-design workshop and ending with a review session we worked embedded with AvBuyer’s team over 12 weeks to re-examine every aspect of the user experience to establish a fresh new approach. Designing in sprints, documenting as we went, everything was captured in a detailed style guide, accompanying spec notes and more that 50 reference page prototypes.

While development got underway with AvBuyer’s technical agency, we turned our attention to all the supporting materials that would be required at launch, including email marketing templates, media kits and guides for internal teams.

A range of mobile-responsive email templates were required for both marketing and transactional messages generated by the site. We also helped AvBuyer transition from their legacy in-house email marketing platform to MailChimp, which involved migrating and cleaning the data for more than 100,000 subscribers and producing a best practice guide to help AvBuyer maintain the health of their lists over time.